Technology is changing the way people interact, the way they are entertained, the way they receive information, and essentially the world itself. We are able to communicate in endless ways with very few restrictions. Media outlets must constantly update their ways of doing business, and stay on top of current events. Consumers have increasingly higher expectations of how fast they should be able to receive information. They also want everything to be more mobile.
I am going into Advertising which is an industry that must continually evolve in order to remain successful. Consumers are now spending the majority of their time online. The time they do spend watching television is usually accompanied by some technology such as DVR or TIVO, which enables them to fast forward through all the advertisements. Advertisers have to develop new ways of reaching consumers, such as online ads, and interactive ads. The industry is constantly changing, which makes it very exciting to enter into. I look forward to this class, and acquiring more of the much needed skills required of those in the advertising field.
