Michelle VanOsdol
Sunday, December 5, 2010
Final Thoughts on Convergence
Thursday, November 18, 2010
Spreading the Word
Wednesday, November 10, 2010
Whuffie: Not just what a dog says
I was starting to feel that I had a pretty good grasp on the subject due to the fact that I had done some reading in class and outside reading for a presentation on the topic. However, I was surprised to learn that this concept I was learning about was also known by a much different term: Whuffie. I think it's best to take the definition given in the book:
"Whuffie is the residual outcome-the currency-of your reputation. You lose or gain it based on positive or negative actions, your contributions to the community, and what people think of you"
It seems to be very similar to the definition of social capital. So why the different, and strange,name? From my understanding, social capitalism is a general term and whuffie is a more specific term dealing with online social capital. Even more specifically, it has to deal with building social capital through social networking tools.
I'm sure that most of you have noticed that social networking sites are not just for everyday users to discuss what they ate that day, and share pictures of their friends drinking. In fact, social networking sites have a variety of uses, one of which is to promote businesses. If you do a little searching, you can usually find most any large company has a Facebook page that you can check out. Many such pages have advertisements for the brand, and deals and promotions. Some have lists of upcoming events that relate to the brand, and perhaps even some sort of entertainment such as a game. All of these pages allow users to add the page to their list of "likes". This is good for the company because it not only advertises to users friends that they are a part of this group and entices others to join, but it also helps the company to gain trust from users because it has such a large following. These days having an online presence is vital for a company's success. So how does a company gain popularity online? How do they get people to add them to their list of "likes"?
Answering this question is what our reading was all about this week. The author made the humorous comment that there are really only three ways to build a business and make money online: "porn, luck, and whuffie". A company needs to establish themselves online, and create a following. One of the most important things is having good connections, in other words, networking. If a company can show that they are somehow connected to another well-liked, highly-respected company, they will most likely gain respect through doing so.
This idea is not only for businesses. Actually, anyone who is online and a member of some sort of social networking site, has whuffie. How much time you spend building your whuffie is up to you. One wonders how far this idea will go. Perhaps one day employers will be looking at a person's whuffie when considering them for a job. The book gave a very interesting example taken from a science fiction novel, "Down and Out in the Magic Kingdom". The author of the science fiction novel envisioned a world in which whuffie is the only currency used. You would pay for everything you need with your whuffie. This would not be in some sort of paper or card form. Instead, your whuffie is a part of you at all times and anyone can access your internal computer to figure out how wealthy or poor you are. This is an extremely interesting concept to try and wrap your mind around. The weirdest part is that it doesn't sound altogether impossible.
The reading for this week was very informative, and we are continuing reading on the same topic next week. Please let me know your thoughts on the subject, and look for more information in my next blog.
Sunday, October 31, 2010
The Benefits and Consequences of How Far We've Come
In chapter 22 Grant talked about the term telepresence. Grant defined this term as, "a series of technologies that allow for face-to-face meetings between people who are separated geographically". This has become a huge benefit to the business world. Companies are now able to hold meetings with clients and other companies without having to travel to do so. This cuts down on cost of travel and fuel usage. This technology also allows users to pick up on nonverbal cues that they wouldn't be able to with the use of a regular telephone. This idea is also used for personal communication among everyday internet users. I talked in an earlier blog about the concept of Skype and all it's capabilities. People are using this technology to have more intimate conversations with loved-ones who are far away. My family is currently in the process of trying to explain Skype to both sets of Grandparents because my sister just had a baby three months ago. This technology would allow my niece to see my Grandparents and hear their voices at the same time and become familiar with them even though they are across the country. Of course to them it sounds very complicated, but it really is very user-friendly and doesn't require someone with a lot of tech-savvy to operate the program. This whole concept opens the world to so many new capabilities. For instance, the military is using telepresence in the form of telerobotics. They use this to diffuse bombs, and control vehicles. They are even discussing the idea of using this technology to replace aircraft pilots or even astronauts who put themselves in danger in order to do their jobs.
The book ended with some conclusions from Grant and a brief look towards the future. After reading this book, it has made me realize and appreciate just how many advances we have made in the area of technology. As silly as it may sound, I always looked at the Jetsons as the premium example of just how far technology can take us! And I used to think that I would never see anything like that in my lifetime. However, we are well on our way. We have the telephone that allows us to see the other person that we are speaking to, although it doesn't fly up to us on command(maybe someday!). We are continually advancing in the field of robotics, and we already have such things as the robotic vacuum and even a robotic lawn-mower. We still have a while before we reach the standards of Rosie the robot maid, but again, the beginnings are there. I've even seen advertisements recently about the advances being made in the concept of gesture recognition. The commercial used the examples of turning on lights, pushing down the toaster, and turning on music all with the simple wave of a hand. But of course the best concept from the Jetsons is the idea of the flying car. For years now we have heard rumors and whispers about exactly where we stand in the creation of such technology. I recently saw a video of a strange looking vehicle resembling a car that sort of hovered above the ground. Along the same lines, I have heard rumors of jet-packs of sorts that are being developed primarily for law enforcement. This would allow them to respond to emergencies faster and patrol larger areas with greater ease and less time spent. In other words, we are on our way with this concept as well. It is amazing the advances that have been made since I was born, and there is no telling what is to come next. I am grateful to all those brilliant minds out there who are creating these unbelievable things, and I believe the possibilities for the future are endless.
Saturday, October 16, 2010
Southwest Flies High in Area of Media Convergence
The company we chose to analyze for our class project was Southwest Airlines. Southwest has been in business since 1971. Since then they have continued to grow and now have more than 3,200 flights a day and nearly 35,000 employees. In June 2010, the American Customer Satisfaction Index ranked Southwest Airlines number one among all airlines for the 17th year in a row. The company is also very involved with new technology and utilizes a variety of social media tactics including micro blogging on Twitter, blogging, YouTube, an iPhone app and a FaceBook page. A surprising fact we came across was that Southwest was the first airline to establish a home page on the Internet and as of the first half of 2010, online bookings have reached 81 percent. Also, for the first half of 2010, approximately 78 percent of Southwest Customers were checking in online or at a kiosk. It is obvious that customers are really utilizing the online resources that Southwest has made available to them.
Among these resources is the company’s micro blog on Twitter. It has over one million followers. Customers can use Twitter to post complaints, thoughts, or suggestions, and Southwest will then tweet back to the customer. The company also uses Twitter for internship recruitment, and contests or discounts. Additionally they send out travel advisories such as cancellations, delays, or weather issues.
Southwest has a very successful blog called Nuts About Southwest. In fact, in October of 2009, Nuts About Southwest was awarded “Best Blog” for the third year in a row at the PR News Platinum Awards. The blog itself has current events related to Southwest as a company and also information about employees. They have different polls to get customer feedback, as well as videos, podcasts, and guest posts from customers. These guest posts are reviewed by Southwest and they will do their best to resolve any issue or answer any questions. The blog itself acts as a sort of hub that ties in all of Southwest’s social media efforts. The bottom of the page has links to YouTube, Flickr, Facebook, LinkedIn, and Twitter.
Southwest also has its own YouTube channel. There are a variety of entertaining videos including singing or rapping flight attendants, and a humorous game they call toilet paper racing which must be seen to be understood. Besides this they have informative videos that deal with customer relations, informing customers about policies and procedures, and videos about the ways in which the company is advertising throughout their airports.
Southwest’s Flickr page is basically a discussion forum for suggestions, thoughts, and complaints, but also has photo groups where anyone can add photos. Southwest then takes these photos and will use them in their other social media platforms. It seems that this page is a popular site for plane enthusiasts and has over a thousand members.
Southwest has a great example of media convergence with their iPhone and Desktop application called DING!. This application allows users to have insider deals and information about sales and flights that they wouldn’t get anywhere else. The application conveniently enables customers to book a flight, check on flight status, book car reservations, and even check in for a flight all from a customer’s phone. This obviously provides a lot of benefits for people who travel frequently.
On top of all of this Southwest has a Facebook page with almost one million friends. The page has contests and sweepstakes to win free travel and other prizes such as hotel stays, restaurant gift cards, and even cars. The company uses Facebook to promote their bags fly free campaign, which really sets them apart from other airlines that have fairly steep rates.
Overall we think that Southwest is using this variety of social media platforms very effectively. They allow customers to communicate with each other in various ways which helps to increase customer loyalty, and build a sort of culture. It’s obvious that Southwest strives to be fun and family-oriented and uses exciting ways to engage customers and attract interest. We had a hard time trying to think of any suggestions of how the company could improve with their use of social media. The one thing we noticed was that their Facebook page states that they will not address customer concerns on that page. It directs them to the company’s blog or to an 800 number. It seems like a real missed opportunity there. Some of their customers may only use Facebook, not the other media platforms, and would prefer to post questions and concerns there. Also, it was difficult to find any criticisms or negative publicity about the company anywhere. This of course is good if there isn’t anything for customers to complain about. Our concern was that Southwest could possibly be monitoring their sites and removing any negative comments. Otherwise Southwest seems to be doing very well with adapting to changing technology, and their numerous awards and millions of satisfied customers seem to speak to that fact as well.
Friday, October 8, 2010
Broadening our Horizons
Thursday, September 30, 2010
Technology and Social Capital
After reading Shirky’s book, Here Comes Everybody, I was interested in reading more about social capital and how technology may be affecting it. For those of you who do not know a lot about the idea of social capital, I put a great link in a recent blog to a site that explains the concept well. I found a great article all about this topic. The article is called, “Does the Internet Increase, Decrease, or Supplement Social Capital? Social Networks, Participation, and Community Commitment”, written by Barry Wellman in 2001. Wellman begins with a discussion of previous work done by Robert Putnam. “Putnam has documented a long-term decline since the 1960’s in American civic involvement” (Wellman, Pg.1). This decline is associated with a decrease in political involvement, as well as a decrease in community involvement, and a decrease in interpersonal communication which could lead to psychological issues. Putnam classified two forms of social capital:
a) Network Capital: Relations with friends, neighbors, relatives, and workmates that significantly provide companionship, emotional aid, goods and services, information, and a sense of belonging (Wellman, Pg.2).
b) Participatory Capital: Involvement in politics and voluntary organizations that afford opportunities for people to bond, create joint accomplishments, and aggregate and articulate their demands and desires (Wellman, Pg. 2).
Wellman adds a third type that he calls:
c) Community Commitment: Social capital consists of more than going through the motions of interpersonal interaction and organizational involvement. When people have a strong attitude toward community -have a motivated, responsible sense of belonging- they will mobilize their social capital more willingly and effectively (Wellman, Pg.2).
The question at hand: What is causing this decline in these types of social capital? Many are quick to blame the Internet and ever-increasing technology. It seems reasonable to assume that if people are participating less in their offline communities, it is because they are involved in online communities. It seems that technology is taking over. People are spending a significant amount of time e-mailing, blogging, on social networking sites, and texting. Many are saying that the Internet is having the same impact as the television, which led to a decline in both community involvement, and even involvement inside the home. All of these claims seem reasonable; however there has not been any definitive evidence that the Internet is the cause of this decline in social capital.
Wellman’s article discussed a study that strived to find a relationship between social capital and technology by looking at three views on the topic. The first view the study examined is that the Internet increases social capital. The idea behind this argument is that the involvement in online communities acts as a starting ground for new relationships. These online “meeting places” draw members in on the basis of common interests. The idea is that the relationship will develop and continue into the offline world. This view also argues that technology has made it easier and cheaper to communicate with family and relatives far away, thus increasing interaction and social capital.
The second view the study looked it is that the Internet decreases social capital. This view has six arguments:
1. “The Internet may be diverting people from “true” community because online interactions are inherently inferior to face-to-face and even phone interactions” (Wellman, Pg. 5).
2. “The Internet may compete for time with other activities…and can draw people’s attention away from their immediate physical environments while they are online” (Wellman, Pg.6).
3. “The Internet may be a stressor that depresses and alienates people from interaction” (Wellman, Pg.6).
4. “Not all uses of the Internet are social; much activity involves engaging in solitary recreations” (Wellman, Pg. 7).
5. “Computerization and the Internet can blur the home-work boundary, allowing people to bring work home” (Wellman, Pg. 7).
6. “….the Internet keeps people indoors, staring at their screens and neglecting local interaction at home and in the neighborhood” (Wellman, Pg. 8).
The third view argues that the Internet supplements social capital. “It presents the Internet as best understood in the context of a person’s overall life. It is integrated into rhythms of daily life, with life online viewed as an extension of offline activities” (Wellman, Pg.8). Basically this view argues that the level of Internet use and the degree of social capital are unrelated.
After defining these views, the article went on to discuss a survey conducted in the year 2000. The survey involved 39,211 North American adult participants. The survey contained ten items where participants reported different aspects of their Internet use. The study revealed some interesting findings. The first is that Internet use supplements network capital by extending face-to-face and telephone contact. The Internet is particularly useful for keeping contact with friends and family who live long distances away. (Wellman, Pg. 21)
The second finding is that Internet use actually increases participatory capital. “The more people are on the Internet, and the more they are involved in online organizational and political activity, the more they are involved in offline organizational and political activity” (Wellman, pg 22).
The third finding is that Internet use is associated with decreased commitment to community. “The security and social control of encompassing communities have given way to the opportunity and vulnerability of networked individualism” (Wellman, Pg. 22).
Overall it seems that the Internet is both positive and negative. One must take into consideration the facts of this article and examine their individual habits. Is time online worth sacrificing the time you could be spending offline with family and friends? Is it possible that eventually community commitment as defined by Wellman will be non-existent? What affects may this have on society?
Here is a PowerPoint to go along with my blog:
Also, here is the article I used:
Reference:
Wellman, B., A. Q. Haase, J. Witte, and K. Hampton. "Does the Internet Increase, Decrease, or Supplement Social Capital?: Social Networks, Participation, and Community Commitment." American Behavioral Scientist 45.3 (2001): 436-55. Print.